One of the most important lack in rollerblading industry is brand identity.
Since I start to collaborate with Matteo Guidi this was the first topic we both agreed, the natural next step was to decide to made a BLADER MAGAZINE campaign for this year.
In a full 2.0 spirit I just catch some of the most memorable “blading scene” of our youth from youtube and I add some contemporary flavor with real 3D logo on, then I looped everything in real PROPAGANDA style.
Is just a funny thing like rollerblading should be.
One clip for month untill november 2011.